Unify’s 40% Win Rate Improvement With Attention’s AI-Powered Sales Intelligence

In the competitive landscape of B2B sales software, staying ahead of the curve is not just an advantage—it's a necessity. For Unify, a rapidly growing startup revolutionizing automated outbound sales, the quest for sales excellence led them to Attention. This case study explores how Unify leveraged Attention's AI-powered platform to transform its sales process, dramatically improve performance metrics, and drive substantial revenue growth.

The Challenge: Scaling Sales Excellence

As Unify experienced rapid growth, CEO Austin Hughes recognized the need for a solution that could provide deep insights into their sales process without the time-consuming task of manually reviewing every call.

Unify needed a solution that could help them:

• Accelerate the onboarding and productivity of new sales hires
• Provide scalable performance analysis across the sales team
• Identify and prioritize high-potential deals
• Enhance collaboration between Account Executives and Post-Sales teams

Enter Attention: AI-Powered Sales Intelligence

Hughes and his team evaluated various options, including Gong and Chorus, ultimately choosing Attention's AI-powered platform to transform their sales operations. After a swift implementation process that took mere hours, Unify integrated Attention into their sales stack, connecting it seamlessly with their existing tools like Salesforce and Zoom. The impact was immediate and profound.

Rapid Time to Value

"By leveraging Attention's AI-powered insights, we've achieved a remarkable 30% increase in revenue from closed-won deals. The platform's ability to provide scalable performance analysis has been a game-changer for our team, turning data into our most powerful sales asset," shares Austin Hughes.

Enhanced Sales Velocity

The impact on sales efficiency was immediate.

"With Attention, we've increased our sales velocity by 25%, dramatically reducing our sales cycle. Their AI-driven scorecards have enabled us to fine-tune our process, ensuring we're not just moving faster, but smarter," notes Hughes.

Transformative Results

Attention's AI-powered insights proved to be a game-changer for Unify's sales team, allowing Unify to fine-tune its sales process with precision:

Accelerated Sales Team Onboarding

One of the most significant improvements came in new hire enablement.

"Onboarding and ramping up sales talent used to be a months-long challenge. Attention changed everything. We've accelerated our new hire productivity, helping team members become fully effective 3x faster—reducing ramp time from 3 months to just one month. It's like having a perpetual sales coaching system," explains Hughes.

Strategic Deal Prioritization

The platform's AI insights have revolutionized how Unify approaches opportunities.

"Not all deals are created equal. Attention's AI insights have been instrumental in helping us focus on high-potential opportunities. By prioritizing quality over quantity, we've seen a 40% improvement in our win rate. The platform doesn't just provide data—it provides strategic direction," Hughes emphasizes.

Cross-Functional Alignment

Perhaps most impressively, Attention has helped break down traditional silos between teams.

"Attention has bridged the gap between our Account Executives and Post-Sales teams. By providing comprehensive call insights, we've unlocked a 50% increase in upselling opportunities. It's more than a tool—it's a collaborative intelligence platform that aligns our entire revenue engine," states Hughes.

Key Performance Improvements

The implementation of Attention has delivered measurable results across multiple key performance indicators:

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Looking Ahead

As Unify continues its impressive growth trajectory, Attention remains a critical component of its sales strategy. The platform's ability to provide proactive insights about calls, product gaps, and common objections positions Unify to stay ahead of market trends and continuously refine its sales approach.

Austin sums up the impact of Attention:

"It's been really powerful and impactful for us. The level of insights we now have access to is game-changing. Attention has become an indispensable part of our tech stack, driving our sales performance to new heights."

In an era where data-driven decision-making is paramount, Unify's success with Attention serves as a compelling example of how AI-powered sales intelligence can transform a company's growth trajectory. By turning unstructured call data into actionable insights, Attention has not only improved Unify's key performance indicators but has also empowered its team to sell smarter, faster, and more effectively.

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