Why Choose Attention Over Fathom?
Other Al sales tools like Fathom copy our roadmap. We created it.
Instantly begin interacting with the Attention platform
We've helped
100+ sales teams
Features set
Call recording & transcription
Cross-call insights
Deal scoring
Autofill CRM from sales call
Autofill to any field type
Checkbox, Inputs
Followup email custom templates
Customizable dashboards
Automated post-call coaching and scoring
Cross-call team performance scoring
Customer Feedback Analysis
We've helped
100+ sales teams
Four Game-Changing Features Attention Has That Fathom Doesn’t
Automatically keep deals up-to-date
Only Attention creates call notes that exactly match your CRM and sync them with one click. After every call, Attention updates your opportunity with new information.
Match call notes to your CRM fields
Append or overwrite existing notes
Update deal information throughout the lifecycle of the deal
Forecast with precision with customizable deal scoring
Attention is the only AI sales tool that runs cross-call analyses for better coaching, deal insights, and more.
Set deal scoring criteria based on your company’s unique indicators
Track deal progress by rep or team
Easily spot trends about why you’re winning and losing
Compare rep performance over time by role or call type
Create custom call scoring criteria and automate the tracking of rep performance across calls.
Create scoring criteria based on team or call type
Attention offers recommendations after every call
At a glance, see where your reps are doing well and where they’re falling short
Win more deals with cross-call intelligence
Attention is the only AI sales tool that runs cross-call analyses for better coaching, deal insights, and more.
Ask Attention anything about your sales or customer calls
Attention will answer and link to relevant call snippets
Understand trends of why you’re winning and losing
Have every call scored
AI powered scorecards let you know where you can improve, and what areas to focus coaching and training on.
Analyse
Score how your reps are executing on your process, not some generic idea of a process.
Automate follow-up emails
We customize your build during a conversation with you, so it’s ready to go before you start using theplatform.
4.9 stars G2.com
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All you need to know about your customers
Each build is bespoke with no extra legwork for you
Most sales tools use templates based on methodologies like MEDDIC or Challenger Sale. But MEDDIC to your business looks wildly different from MEDDIC to another company. We don’t use templates. We create custom builds that enable you to define and capture what’s important to you.
Attention is built on better AI
While most sales tools use legacy AI, Attention was built on multiple advanced language models, including proprietary models. This means for each call, our AI is capable of smarter insights and better sentiment analysis. Schedule a demo for the full picture of how Attention can transform your GTM motion.
“Attention is so much more than a call recorder. It’s a company-wide solution that breaks down silos and provides unprecedented visibility into customer interactions.”
Marisa Canez
VP Sales @ HorizonHQ
"Attention isn’t just another tool—it’s become an integral part of how we operate as a sales team. From saving hours on follow-up emails every week to helping us manage more opportunities without letting anything slip through the cracks—it’s transformed how we work."
Ted Bennett
Head of Sales @ Metaplane
"Attention is like having a supercharged assistant for every rep on my team. We've eliminated so many mundane chores that used to bog us down, allowing our reps to concentrate on what really matters - closing deals."
Constant Dacbert
Head of Sales @ Gladia
"I think our sales team would riot if we took this away from them and told them they have to go back to the old fashioned way."
Matthew Mallin
Vice President Enterprise Sales @ Case Status
"Attention has helped our reps to make sure they follow their “North Star” along the sales process."
Kevin Vergne
Sales Operations @ Leadoo Marketing
"At Unify, we use Attention to record and analyze our calls in less time. Attention uses AI to automate the analysis that a sales manager would, saving Skyler and I tens of hours per week. Highly recommend using in your tech stack."
Austin Hughes
Founder @ Unify
"Attention is by far the best call recording software I’ve found."
Laura Nelson
Sales @ Rift
"After a thorough review, we ended up moving forward with Attention. It was a no-brainer and here's why: The platform is super powerful. It's easily accessible, works great, and has already saved us a ton of time. We were fully up and running in a matter of days. No painful onboarding process, and - more importantly - no brutal migration from the last provider. We're already involved in the product feedback loop as they're releasing new features. Super cool to have a hand in their roadmap."
Eric Esten
Chief of Staff @ Clipboard Health
"New hires can quickly get up to speed by learning from successful calls, while our sales manager uses Attention's scorecards to conduct targeted coaching sessions that enhance the overall performance of our sales team."
Natalie York
Senior Revenue Operations Manager @ Crunchbase
"Attention's scorecards have revolutionized our forecasting accuracy. With a margin of error reduced to just 5%, down from 15%, our revenue predictions are now spot-on. It's like having a crystal ball for sales, ensuring we hit our targets with precision."
Austin Myers
VP Revenue @ Certificial
"Thanks to Attention, our reps save 20-30 minutes per call with automated CRM data entry. This efficiency boost allows them to focus on what they do best: selling. Attention isn't just a tool; it's a game-changer for our productivity."
Yan Kessler
VP Sales @ Aspire Technologies
Ready to learn more?
Attention's AI-native platform is trusted by the world's leading revenue organizations