AI Coaching Scorecards

Attention’s AI reviews your sales teams calls and automatically generates scorecards based off any framework.

  • Grade reps on pre-built frameworks like MEDDIC or BANT or bring your own

  • Ability to create multiple scorecards per call

  • Org-wide analytics to identify your best reps

  • Use top calls to orchestrate custom workflows

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Scorecards for any framework

Let Attention score your reps with any criteria - whether that’s existing frameworks (MEDDIC, BANT), your own sales playbook, or ad-hoc grading for product launches

Measure Product Launches

Use AI coaching scorecards to evaluate how well your sales team is communicating new product features and benefits

  • Use AI scorecards to assess product communication

  • Measure feature and benefit delivery

  • Improve performance with data insights

Analytics

Identify coaching opportunities, track progress, understand success and gain a data-driven view of sales performance

Compare rep performance over time by role or call type

Create custom call scoring criteria and automate the tracking of rep performance across calls.

  • Create scoring criteria based on team or call type

  • Attention offers recommendations after every call

  • At a glance, see where your reps are doing well and where they’re falling short

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Five stars

4.9 stars G2.com

Don’t just take it from us

Natalie York

"Attention has transformed our onboarding and coaching"

"New hires can quickly get up to speed by learning from successful calls, while our sales manager uses Attention's scorecards to conduct targeted coaching sessions that enhance the overall performance of our sales team."

Natalie York

Senior Revenue Operations Manager @ Crunchbase

Yan Kessler

"Game-changer for our productivity."

"Thanks to Attention, our reps save 20-30 minutes per call with automated CRM data entry. This efficiency boost allows them to focus on what they do best: selling. Attention isn't just a tool; it's a game-changer for our productivity."

Yan Kessler

VP Sales @ Aspire Technologies

Austin Myers

"Revolutionized our forecasting accuracy"

"Attention's scorecards have revolutionized our forecasting accuracy. With a margin of error reduced to just 5%, down from 15%, our revenue predictions are now spot-on. It's like having a crystal ball for sales, ensuring we hit our targets with precision."

Austin Myers

VP Revenue @ Certificial

FAQ

Any questions? We'd love to help

What frameworks does Attention support for scorecards?

We support popular sales methodologies like MEDDIC, BANT, SPICED, and more — or you can customize your own framework to fit your team’s needs.

Can I create different scorecards for different call types?

Yes. You can build and assign multiple scorecards based on role, region, deal stage, or product — giving you tailored insights for every call.

Does Attention offer analytics across reps and teams?

Absolutely. Our analytics dashboard lets you track trends over time, compare rep performance, and identify where coaching will have the biggest impact.

Can AI Scorecards help with product launches?

Yes. You can use scorecards to evaluate how well reps are communicating new product features — then send insights to Slack, Notion, or Google Sheets to align your entire org.

Ready to learn more?

Attention's AI-native platform is trusted by the world's leading revenue organizations

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