How Attention Transformed Aspire’s Sales Team

Overview

Yan Kessler is VP of Sales at Aspire App, a trailblazing SaaS company making waves in the tech industry. Yan oversees a diverse sales team spread across seven countries, each with its own language and unique challenges. He needed a revolutionary tool to unify his team’s efforts, streamline operations, and break down language barriers. Enter Attention—a game-changer that’s reshaping the way Aspire’s sales team operates.

Background and Challenges

Aspire operates in the technology sector, providing innovative solutions to a global market. Before implementing Attention, the company encountered several strategic challenges:

• Multilingual Sales Team: Managing a diverse sales team across seven countries presented a language barrier, making it challenging to capture and understand sales conversations conducted in various languages such as Indonesian, Japanese, and Chinese.
• Manual CRM Data Entry: Sales representatives spent considerable time manually entering call details into the CRM system after each interaction, leading to inefficiencies and potential data inaccuracies.
• Sales Performance Visibility: Limited visibility into sales call outcomes and adherence to structured methodologies like MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) hindered effective coaching and performance improvement efforts.

Why Attention?

Yan’s decision to adopt Attention was driven by its unparalleled ability to record and translate sales calls in multiple languages—a crucial feature for managing a global team. With reps speaking Indonesian, Japanese, Chinese, and more, Yan needed a tool that could bridge these language gaps and deliver critical insights from every corner of the globe.

Implementation and Adoption

Aspire’s journey with Attention started with a pilot involving two multilingual reps. The results were nothing short of spectacular, leading to a rapid rollout across the entire sales team. Attention quickly became embedded in Aspire’s sales processes, revolutionising how reps onboard and perform.

Key Benefits and Features

1. Multilingual Recording and Translation‍

Attention’s ability to seamlessly record and translate calls in various languages is a total game-changer. Yan’s team can now capture and understand every sales conversation, no matter where it happens or what language it’s in.

"Attention's multilingual recording feature is a game-changer for our global sales team. With reps across seven countries, Attention seamlessly captures and translates conversations, saving us valuable time and providing insights we didn't have before. Automated CRM data entry alone saves each rep 20-30 minutes per call, boosting our productivity significantly. The detailed scorecards and English summaries of foreign language calls have revolutionised our coaching and sales processes. Attention isn’t just a tool; it’s a catalyst for our success and growth." - Yann Kesler

2. Automated CRM Data Entry‍

Say goodbye to tedious data entry! Attention’s automation saves each salesperson 20 to 30 minutes per call. With reps handling multiple calls daily, this efficiency boost translates into significant time savings and more focus on selling.

3. Performance Scorecards‍

Attention provides detailed scorecards for each sales call, offering Yan crystal-clear insights into rep performance. These scorecards highlight areas for improvement and tailor coaching efforts, becoming a key part of the team’s Objectives and Key Results (OKRs).

4. Enhanced Coaching and Training‍

Armed with powerful insights, Yan can coach his team more effectively. Attention tracks adherence to the MEDDIC methodology and other KPIs, ensuring continuous improvement and top-notch performance from every rep.

5. English Summaries for Foreign Language Calls‍

Attention’s English summaries of foreign language calls are invaluable for Yan. They keep him in the loop on crucial deals, even when he doesn’t speak the language, making him feel like he has a personal translator for the entire team.

6. Future Feature Potential‍

Yan is excited about the potential for additional features, such as integrating Attention with pipeline data to visualise the impact on win rates and sales cycles, and differentiating between types of calls for more tailored insights.

Impact

Efficiency Gains

‍Attention is saving each salesperson between 20 to 30 minutes per call. With an average of five calls daily, that’s about two and a half hours saved per day per rep—time that’s now spent closing deals instead of on administrative tasks.

Streamlined Sales Process‍

By automating data entry and providing detailed call insights, Attention has streamlined Aspire’s sales processes, allowing reps to focus on what they do best—selling.

Boosted Coaching and Performance‍

With detailed performance scorecards and insights, Yan can coach his team to greatness, leading to improved sales outcomes and a more efficient, effective team.