AI Sales Coaching Platform

“We've seen a 40% improvement in our win rate. The platform doesn't just provide data—it provides strategic direction.”

Austin Hughes

Founder @ Unify

AI for sales and revenue teams to forecast more accurately, onboard faster, coach more effectively, and win more deals.

increased win rate by 40%.

3x faster sales ramp time

25% increase in sales velocity

increased close rate by 70%.

85% increase in forecast accuracy

10hrs/week per rep saved on CRM data entry

Increase win rate with custom call scoring and coaching on every call

Automated coaching after every call

Create custom call scoring criteria and Attention will offer improvement recommendations on every call.

  • Reps don’t need to wait for a manager’s feedback to improve

  • Reps can track their strengths and weaknesses after every call

  • Strengthen lead follow-ups by seeing what you missed on the call

Compare rep performance over time by role or call type

At a glance, see where your reps are doing well and where they’re falling short.

  • Create scoring criteria based on team or call type

  • Ask Attention specific performance-based questions

  • Attention will highlight places on calls where your team is shining and where performance could improve

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Five stars

4.9 stars G2.com

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All you need to know about your customers

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Not Just a Coaching Platform

Automatically keep deals up-to-date

Only Attention creates call notes that exactly match your CRM and sync them with one click. After every call, Attention updates your opportunity with new information.

  • Match call notes to your CRM fields

  • Append or overwrite existing notes

  • Update deal information throughout the lifecycle of the deal

Forecast with precision with customizable deal scoring

Attention is the only AI sales tool that runs cross-call analyses for better coaching, deal insights, and more.

  • Set deal scoring criteria based on your company’s unique indicators

  • Track deal progress by rep or team

  • Easily spot trends about why you’re winning and losing

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Win more deals with cross-call intelligence

Attention is the only AI sales tool that runs cross-call analyses for better coaching, deal insights, and more.

  • Ask Attention anything about your sales or customer calls

  • Attention will answer and link to relevant call snippets

  • Understand trends of why you’re winning and losing

Have every call scored

AI powered scorecards let you know where you can improve, and what areas to focus coaching and training on.

Analyse

Score how your reps are executing on your process, not some generic idea of a process.

Automate follow-up emails

We customize your build during a conversation with you, so it’s ready to go before you start using the platform.

85% forecast accuracy achieved

2x faster rep onboarding

2x increase in sales productivity

50% to 99% increase in recap emails sent

25min saved per call

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Five stars

4.9 stars G2.com

Get started now

All you need to know about your customers

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Each build is bespoke with no extra legwork for you

Most sales tools use templates based on methodologies like MEDDIC or Challenger Sale. But MEDDIC to your business looks wildly different from MEDDIC to another company. We don’t use templates. We create custom builds that enable you to define and capture what’s important to you.

Graphic showing the power to understand the customer voice with insights

Attention is built on better AI

While most sales tools use legacy AI, Attention was built on multiple advanced language models, including proprietary models. This means for each call, our AI is capable of smarter insights and better sentiment analysis. Schedule a demo for the full picture of how Attention can transform your GTM motion.

We've helped thousands
of
sales teams

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Discover how Abridge leveraged Attention’s AI-powered workflows to overcome scaling challenges, boost coaching efficiency by 5x, and deliver seamless customer experiences in complex healthcare sales.

Jeremy von Halle
VP, Revenue Operations | Chief of Staff
Read Case Study

Discover how Abridge leveraged Attention’s AI-powered workflows to overcome scaling challenges, boost coaching efficiency by 5x, and deliver seamless customer experiences in complex healthcare sales.

"Attention serves as a fundamental operating layer across our go-to-market. It's one of those win-win-win solutions-a win for the rep, a win for the company, and a win for managers. The ability to customize prompts and workflows has been a game changer for our forecasting accuracy and pipeline hygiene."

Jeremy von Halle
VP, Revenue Operations | Chief of Staff
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AI-driven insights accelerate onboarding, boost sales velocity, and drive sustained revenue growth.

Austin Hughes
Founder @ Unify
Read Case Study

AI-driven insights accelerate onboarding, boost sales velocity, and drive sustained revenue growth.

"At Unify, we use Attention to record and analyze our calls in less time. Attention uses AI to automate the analysis that a sales manager would, saving Skyler and I tens of hours per week. Highly recommend using in your tech stack."

Austin Hughes
Founder @ Unify
Testimonial
Case Study

How Tracksuit Unlocked the Value Hidden in Their Calls from switching off Gong

Saahil Bijlani
Sr. Revenue Enablement Manager @ Tracksuit
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How Tracksuit Unlocked the Value Hidden in Their Calls from switching off Gong

"Attention takes out the hours of build required to get an in-depth analysis. What used to take hours now takes minutes.”

Saahil Bijlani
Sr. Revenue Enablement Manager @ Tracksuit
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Case Study

Attention increased Preply's close rates by 70%

Yan Kessler
VP Sales @ Preply
Read Case Study

Attention increased Preply's close rates by 70%

"Thanks to Attention, our reps save 20-30 minutes per call with automated CRM data entry. This efficiency boost allows them to focus on what they do best: selling. Attention isn't just a tool; it's a game-changer for our productivity."

Yan Kessler
VP Sales @ Preply
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Case Study

Read Case Study

Testimonial
Case Study

Discover how Abridge leveraged Attention’s AI-powered workflows to overcome scaling challenges, boost coaching efficiency by 5x, and deliver seamless customer experiences in complex healthcare sales.

Jeremy von Halle
VP, Revenue Operations | Chief of Staff
Read Case Study

Discover how Abridge leveraged Attention’s AI-powered workflows to overcome scaling challenges, boost coaching efficiency by 5x, and deliver seamless customer experiences in complex healthcare sales.

"Attention serves as a fundamental operating layer across our go-to-market. It's one of those win-win-win solutions-a win for the rep, a win for the company, and a win for managers. The ability to customize prompts and workflows has been a game changer for our forecasting accuracy and pipeline hygiene."

Jeremy von Halle
VP, Revenue Operations | Chief of Staff
Testimonial
Case Study

Read Case Study

Testimonial
Case Study

AI-driven insights accelerate onboarding, boost sales velocity, and drive sustained revenue growth.

Austin Hughes
Founder @ Unify
Read Case Study

AI-driven insights accelerate onboarding, boost sales velocity, and drive sustained revenue growth.

"At Unify, we use Attention to record and analyze our calls in less time. Attention uses AI to automate the analysis that a sales manager would, saving Skyler and I tens of hours per week. Highly recommend using in your tech stack."

Austin Hughes
Founder @ Unify
Testimonial
Case Study

How Tracksuit Unlocked the Value Hidden in Their Calls from switching off Gong

Saahil Bijlani
Sr. Revenue Enablement Manager @ Tracksuit
Read Case Study

How Tracksuit Unlocked the Value Hidden in Their Calls from switching off Gong

"Attention takes out the hours of build required to get an in-depth analysis. What used to take hours now takes minutes.”

Saahil Bijlani
Sr. Revenue Enablement Manager @ Tracksuit
Testimonial
Case Study

Read Case Study

Testimonial
Case Study

Attention increased Preply's close rates by 70%

Yan Kessler
VP Sales @ Preply
Read Case Study

Attention increased Preply's close rates by 70%

"Thanks to Attention, our reps save 20-30 minutes per call with automated CRM data entry. This efficiency boost allows them to focus on what they do best: selling. Attention isn't just a tool; it's a game-changer for our productivity."

Yan Kessler
VP Sales @ Preply
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Case Study

Read Case Study

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"Attention takes out the hours of build required to get an in-depth analysis. What used to take hours now takes minutes.”

Saahil Bijlani

Saahil Bijlani

Sr. Revenue Enablement Manager @ Tracksuit

“Time kills all deals. Attention helps me move faster without losing accuracy.”

Justin Hudon

Justin Hudon

Head of Sales

"Attention serves as a fundamental operating layer across our go-to-market. It's one of those win-win-win solutions-a win for the rep, a win for the company, and a win for managers. The ability to customize prompts and workflows has been a game changer for our forecasting accuracy and pipeline hygiene."

Jeremy von Halle

Jeremy von Halle

VP, Revenue Operations | Chief of Staff

“Attention is so much more than a call recorder. It’s a company-wide solution that breaks down silos and provides unprecedented visibility into customer interactions.”

Marisa Canez

Marisa Canez

VP Sales @ HorizonHQ

"Attention isn’t just another tool—it’s become an integral part of how we operate as a sales team. From saving hours on follow-up emails every week to helping us manage more opportunities without letting anything slip through the cracks—it’s transformed how we work."

Ted Bennett

Ted Bennett

Head of Sales @ Metaplane

"Attention is like having a supercharged assistant for every rep on my team. We've eliminated so many mundane chores that used to bog us down, allowing our reps to concentrate on what really matters - closing deals."

Constant Dacbert

Constant Dacbert

Head of Sales @ Gladia

"I think our sales team would riot if we took this away from them and told them they have to go back to the old fashioned way."

Matthew Mallin

Matthew Mallin

Vice President Enterprise Sales @ Case Status

"Attention has helped our reps to make sure they follow their “North Star” along the sales process."

Kevin Vergne

Kevin Vergne

Sales Operations @ Leadoo Marketing

"At Unify, we use Attention to record and analyze our calls in less time. Attention uses AI to automate the analysis that a sales manager would, saving Skyler and I tens of hours per week. Highly recommend using in your tech stack."

Austin Hughes

Austin Hughes

Founder @ Unify

"Attention is by far the best call recording software I’ve found."

Laura Nelson

Laura Nelson

Sales @ Rift

"Attention's scorecards have revolutionized our forecasting accuracy. With a margin of error reduced to just 5%, down from 15%, our revenue predictions are now spot-on. It's like having a crystal ball for sales, ensuring we hit our targets with precision."

Austin Myers

Austin Myers

VP Revenue @ Certificial

"Thanks to Attention, our reps save 20-30 minutes per call with automated CRM data entry. This efficiency boost allows them to focus on what they do best: selling. Attention isn't just a tool; it's a game-changer for our productivity."

Yan Kessler

Yan Kessler

VP Sales @ Preply

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Attention's AI-native platform is trusted by the world's leading revenue organizations

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