Who is Alex Jaffe, Head of Revenue Operations & Strategy at Watershed?

Alex Jaffe leads revenue operations and strategy at Watershed, overseeing revenue/GTM strategy, sales planning, systems infrastructure, and revenue data insights. He has been recognized as one of the '50 RevOps Leaders to Watch in 2025' and has a proven track record in driving significant revenue growth in B2B Enterprise SaaS.

Prior to Watershed, Jaffe held several leadership positions at Procore Technologies, including Director of Revenue Strategy & Planning, where he led strategy for a $500B ARR global business achieving 50% YoY growth. He previously served as Director of Revenue Operations, Strategy, and Enablement, managing professional services strategy with 115% YoY growth, and as Director of Sales Enablement, where he designed sales processes that achieved 125% average rep attainment.

Jaffe holds a Bachelor of Arts in Economics and a Certificate in Technology Management from UC Santa Barbara. He is also a Procore Certified Coach from the Hudson Institute of Coaching (2019).

Specialized in revenue operations, strategy, and enablement within high-growth B2B Enterprise SaaS environments. Notable achievements include founding the Santa Barbara Chapter of the Sales Enablement Society and being recognized among the '50 RevOps Leaders to Watch in 2025'. His expertise spans revenue operations, GTM strategy, sales planning, and systems infrastructure optimization.