Reporting and Forecasting
Gain visibility in your pipeline reporting and confidence in your forecasting.
Understand your highest priority deals
Dig into activity and calls
Level up your CRM reporting and hygiene
Deal Deep Dive
Dig into individual deals and understand the deal score, activity, and progress
Attention continuously provides a “deal score” by analyzing the contents of your calls
Understand how certain deals are trending based off the deal score and activity levels
Dig into specific calls or emails to understand how they influenced the deal
Pipeline Reporting
Get a top down view of your pipeline. Understand what deals are closed, what deals are open, and what deals have been stagnant.
Segment your pipeline
Filter by Attention or CRM fields to segment your pipeline
Spot your biggest deals
Easily understand your biggest deals in the pipeline and where they currently sit
Track goals
Understand how your reps or teams are tracking relative to goal
"A company-wide solution"
“Attention is so much more than a call recorder. It’s a company-wide solution that breaks down silos and provides unprecedented visibility into customer interactions.”
Marisa Canez
VP Sales @ HorizonHQ
FAQ
Any questions? We'd love to help
How does Attention calculate deal scores?
Attention analyzes the content of your sales calls — including rep behavior, buyer engagement, and conversation patterns — to generate an objective deal score that updates as the deal progresses.
Can I customize what shows up in reporting dashboards?
Yes. You can filter by rep, team, region, deal stage, or any CRM field. Attention’s reporting views are flexible and can be tailored to your exact pipeline structure.
What makes Attention’s forecasting more accurate?
Our forecasts are grounded in real conversation data, not just rep-entered CRM fields. We surface patterns across calls — like urgency signals or buying intent — to help you predict outcomes more reliably.
Does Attention integrate with my existing CRM?
Yes. Attention integrates with Salesforce, HubSpot, and other major CRMs. Deal activity and insights can sync back automatically to keep your pipeline up to date without extra admin work.
Ready to learn more?
Attention's AI-native platform is trusted by the world's leading revenue organizations