Who is Jeff Ignacio, Head of GTM Operations at Keystone AI?

Jeff Ignacio is a seasoned revenue operations leader currently serving as Head of GTM Operations at Keystone AI while also running RevOps Impact. He has established himself as a thought leader in Revenue Operations with a substantial LinkedIn following of nearly 18,000 professionals and publishes a weekly newsletter on Revenue Operations leadership.

With over 15 years of experience, Ignacio has held senior revenue operations roles at notable companies including AWS, Forethought, and UpKeep. His track record includes significant achievements such as reducing carrier onboarding time from 160 to 8 days at NEXT Trucking, implementing comprehensive GTM strategies at Regrow Ag, and developing robust sales operations functions at Visier Inc. His career journey includes strategic roles at major technology companies like Google and Intel.

Ignacio holds an MBA from the University of Michigan's Stephen M. Ross School of Business (2011) and a B.A. in Economics from UCLA (2004).

He is recognized for his expertise in Revenue Operations, Sales Operations, and Marketing Operations, particularly in the SaaS and technology sectors. His thought leadership is demonstrated through his RevOps Co-Op courses including 'Unleashing ROI' and 'Sales Ops Masterclass', as well as his weekly Substack newsletter focused on Revenue Operations and Revenue Leadership.