Andrea

Who is Andrea Gerlach, VP of Revenue Operations at Cordial?

Learn about Andrea's journey and how she operates.

GTM Leader

February 4, 2025

Summary

Andrea Gerlach is Vice President of Revenue Operations at Cordial, where she manages revenue strategies and builds operational excellence. She has been recognized as one of the '50 RevOps Leaders to Watch in 2025' and received the 'Change Management for Revenue Leaders' award from Pavilion.

Career Journey

Gerlach has demonstrated progressive growth in revenue and business operations leadership. She joined Cordial as Senior Director of Business Operations before advancing to VP of Revenue Operations. Previously, she held senior positions at FICO as Senior Director of Business Operations and at SendGrid as Director of Revenue Operations. Her early career included roles at major tech companies including NetSuite, Oracle, and RightNow, where she developed expertise in sales operations and enablement.

Educational Background

She holds an MBA specialized in Business Strategy from the University of Colorado Denver (2014), where she graduated Magna Cum Laude. She completed her Bachelor of Science in Marketing from Montana State University-Bozeman (2004) Summa Cum Laude, with minors in International Business and Spanish.

Industry Impact & Expertise

Gerlach is recognized for her expertise in Revenue Operations, Sales Operations, and Go-to-market Strategies. She specializes in Strategic Planning, Process Development, and Change Management, with particular strength in building and scaling business operations. Her leadership in revenue operations has been acknowledged through industry awards and recognition from Pavilion.

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