Ali

Who is Ali Rastiello, VP of Revenue Operations at Health Catalyst?

Learn about Ali's journey and how she operates.

GTM Leader

February 4, 2025

Summary

Ali Rastiello is the Vice President of Revenue Operations at Health Catalyst, where she oversees all revenue marketing functions globally. She has established herself as a transformative leader in marketing operations and revenue generation across major SaaS companies.

Career Journey

Prior to Health Catalyst, she served as Senior Director of Global Marketing Operations at Cornerstone OnDemand, where she built and led a 22-person team managing global demand generation. At BigCommerce, as Director of Marketing Operations, she drove 26% YOY growth and achieved 80% improvement in marketing execution efficiency. During her tenure at Rackspace, she led a global team that increased productivity by 38% and reduced costs by $400k annually, while delivering demand generation programs with 5x ROI.

Educational Background

She holds a Bachelor of Fine Arts in Radio/TV/Film from Sam Houston State University (1997), which provided a foundation for her marketing and communications expertise.

Industry Impact & Expertise

Rastiello is recognized for her expertise in SaaS, B2B marketing, revenue operations, and demand generation. Her achievements include the 2015 Rackstar Award for outstanding performance at Rackspace. She has demonstrated particular strength in marketing operations, team leadership, and driving efficient revenue growth through marketing technology and process optimization.

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